Leader B2B, UK & Ireland

679

Europe
United Kingdom
LE_0163-GROHE Limited
Employee Assignment
Hybrid
Full Time
2 March 2026

GROHE is the world's leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE's commitment to creating exceptional experiences and to delivering "Pure Freude an Wasser". With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality "Made in Germany", ultimately strengthening the customers’ confidence in the brand. In 2014, GROHE became part of the LIXIL Corporation, a publicly listed company on the Tokyo Stock Exchange.

LIXIL, home to the GROHE brand, is looking for an experienced commercial leader to drive the B2B, Trade, and Projects sales strategy across the UK. This is a high‑visibility leadership role within a global organisation, combining strategic direction with hands‑on commercial delivery.


The Role

You will lead a team of around 15 people, including three line managers and a Key Account Manager, shaping a sales strategy that strengthens our market position and accelerates growth. Working closely with the UK Country Leader and wider leadership team, you will influence key decisions, elevate performance, and build strong customer partnerships across national and strategic accounts.


Key Responsibilities

  • Lead and develop the B2B sales organisation, ensuring strong performance across all channels.
  • Set and execute long‑term sales strategy aligned with UK and global objectives.
  • Agree on revenue and margin targets and oversee monthly performance reporting.
  • Support Channel Leaders and Key Account Managers on regional strategy and major customers.
  • Strengthen sales capability, processes, and CRM‑driven customer intelligence.
  • Collaborate with Marketing on campaigns and product launches.
  • Represent GROHE UK externally and contribute to broader UK leadership initiatives.

What You Bring

  • Extensive sales leadership experience across multiple routes to market.
  • Background in construction or built‑environment products (e.g., KBB, lighting, ironmongery, flooring, heating).
  • Proven success leading multi‑channel sales teams and delivering commercial results.
  • Strong strategic, analytical, and commercial capability.
  • Collaborative, relationship‑driven leadership style.
  • Experience in matrix or omni‑channel environments is an advantage.

How Success Will Be Measured

  • Delivery of revenue and margin targets.
  • Team performance against KPIs.
  • Effective execution of product launches and go‑to‑market plans.
  • Contribution to a positive, engaged team culture.

Why Join LIXIL

  • Lead a key function within a global, market‑leading brand.
  • Work in a values‑driven, collaborative culture.
  • Influence strategic initiatives with real business impact.
  • Access strong development and international career pathways.

A HOME FOR EVERYONE.

Every person on the planet dreams of a better home. And at LIXIL, we’re committed to making better homes a reality for everyone, everywhere.

We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition.

A home for everyone.

LIXIL is an equal opportunity employer, with an inclusive culture that embraces diversity. We will consider all qualified applications for employment without regard to race, ethnicity, nationality or national origin, color, religion or beliefs, sex, sexual orientation, gender identity or expression, veteran status, or disability status.