Assistant Manager, Category Marketing

682

Asia
Malaysia
GROHE Malaysia Sdn, Bhd.
Employee Assignment
Not remote
Full Time
16 February 2026

GROHE is the world's leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE's commitment to creating exceptional experiences and to delivering "Pure Freude an Wasser". With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality "Made in Germany", ultimately strengthening the customers’ confidence in the brand. In 2014, GROHE became part of the LIXIL Corporation, a publicly listed company on the Tokyo Stock Exchange.

Job Brief

The Assistant Manager, Category Marketing (Malaysia) is responsible for supporting the management and growth of assigned product categories within the Malaysia market. This role drives category performance through portfolio optimization, pricing governance, demand planning support, local market insights, go-to-market execution, and coordination of product certification requirements to ensure compliance with Malaysia regulations.

 

 

Job Responsibilities

  • Category & Portfolio Management:
    • Support end-to-end product lifecycle management: planning, launch, growth, optimization, and phase-out
    • Monitor product performance (sell-in/sell-out, inventory, margin) and recommend improvement actions
    • Ensure portfolio relevance based on market dynamics and channel needs

 

  • Pricing Management
    • Support local pricing strategy and pricing architecture by category
    • Coordinate pricing updates, price lists and internal communication to stakeholders
    • Track competitor pricing and market movements to ensure competitiveness and margin discipline

 

  • Product Certification & Regulatory Compliance
    • Coordinate local product certification needs and documentation to ensure compliance with Malaysia regulations
    • Work closely with internal Regulatory/Quality/Technical stakeholders to ensure readiness before launch
    • Track certification timelines, flag risks early, and support mitigation actions

 

  • Demand Planning & Forecast Support
    • Support monthly/quarterly forecasting in collaboration with Sales and Supply Chain teams
    • Conduct sell-through and inventory analysis to improve forecast accuracy and stock health
    • Support pre-S&OP discussions with data-backed insights

 

  • Market Insights & Competitor Tracking
    • Conduct ongoing market and competitor analysis (pricing, launches, promotions, product gaps)
    • Translate insights into actionable recommendations to support category and launch strategies

 

  • Reporting & Business Reviews
    • Maintain dashboards and reporting trackers on performance, pricing, launches, and inventory
    • Support monthly business reviews and ad-hoc management updates

  • Operational Excellence
    • Ensure accurate and timely maintenance of product database, SKU lifecycle tracking, pricing updates, and compliance documentation
    • Product governance reviews and support cross-functional collaboration

 

 

 

Requirements

  • Bachelor’s Degree in Marketing, Business, or related discipline
  • 3–6 years experience in category marketing / product marketing / trade marketing, preferably in an MNC
  • Experience with broad SKU portfolios and multi-channel go-to-market execution preferred
  • Strong commercial acumen and analytical skills (pricing, margin, forecasts, market data)
  • Strong stakeholder management and ability to work cross-functionally
  • Proactive, structured, hands-on, and execution-driven
  • Based in Kuala Lumpur, Malaysia; occasional travel may be required

A HOME FOR EVERYONE.

Every person on the planet dreams of a better home. And at LIXIL, we’re committed to making better homes a reality for everyone, everywhere.

We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition.

A home for everyone.

LIXIL is an equal opportunity employer, with an inclusive culture that embraces diversity. We will consider all qualified applications for employment without regard to race, ethnicity, nationality or national origin, color, religion or beliefs, sex, sexual orientation, gender identity or expression, veteran status, or disability status.