Regional Field Sales Manager

226

Europe
Ukraine
LE_0134-GROHE AG Ukraine Representative Office
Bachelor-/Master-/Diploma-Thesis
Hybrid
Full Time
2 June 2025

GROHE is the world's leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE's commitment to creating exceptional experiences and to delivering "Pure Freude an Wasser". With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality "Made in Germany", ultimately strengthening the customers’ confidence in the brand. In 2014, GROHE became part of the LIXIL Corporation, a publicly listed company on the Tokyo Stock Exchange.

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Objective: 

As a Regional Field Sales Manager B2B, you will be responsible to drive indirect B2B sales growth in Ukraine by managing a network of showrooms and professional sales agents within Ukraine.

The Area Sales Manager is accountable for achieving revenue and margin targets, increasing GROHE product visibility, expanding B2B assortment listings, and building a strong, motivated field sales structure. The role plays a key part in supporting LIXIL’s strategic ambition for long-term sustainable growth in the Ukrainian market.

Primary Responsibilities: 

  • Manage TOP 50 of 500 indirect customers across Ukraine through direct negotiations and daily operational routines.
  • Conduct regular training sessions for Traditional Trade sales staff (1,200+ people) to ensure correct product knowledge and sales execution.
  • Supervise, coach, and support 15 Dedicated Territory Sales Agents responsible for regional coverage and GROHE sales growth.
  • Lead and implement in-store display programs, product launches, and promotional activities in line with the central trade marketing strategy.
  • Maintain timely and accurate reporting in Salesforce and ensure visibility of local trade marketing activities to HQ.
  • Work according to the overall LIXIL behaviors of “Work with Respect”; “Do the right thing” and “Experiment and learn”.
  • Ensure LIXIL’s long term Goal of “Provide sustainable growth”.

Requirements:

  • 3–5 years of B2B sales experience, ideally in international company (FMCG, building materials, sanitary ware or related industries)
  • Proven track record in managing indirect sales channels and professional customer segments (distributors, wholesalers, installers).
  • Strong negotiation and account management skills with the ability to influence key decision-makers.
  • Demonstrated ability to manage and coach external sales teams or agents to meet commercial strategy.
  • Hands-on experience in executing in-store activations, product launches, and display programs (planogram development).
  • Skilled in reporting, forecasting, and customer engagement.
  • Proficient in trade marketing coordination and implementation at POS level.
  • Strong analytical thinking, able to work with sales metrics.
  • Bachelor’s degree in business, economics, engineering, or a related field is required; Master’s degree preferred.
  • High comfort level working independently in a matrix structure with cross-functional collaboration.
  • Excellent presentation and communication skills; confident in leading customer meetings.
  • Strong user of Microsoft Office (Excel, PowerPoint) and Google tools.
  • Self-motivated, results-driven, proactive mindset with ownership for targets.
  • English proficiency at intermediate level or higher (written and spoken).
  • Willingness to travel across the country is a must (field visits, events, customer meetings 80% of time).

A HOME FOR EVERYONE.

Every person on the planet dreams of a better home. And at LIXIL, we’re committed to making better homes a reality for everyone, everywhere.

We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition.

A home for everyone.

LIXIL is an equal opportunity employer, with an inclusive culture that embraces diversity. We will consider all qualified applications for employment without regard to race, ethnicity, nationality or national origin, color, religion or beliefs, sex, sexual orientation, gender identity or expression, veteran status, or disability status.

This opportunity is closed to applications.